According to a Canadian Press/Leger Marketing Survey conducted in 2002, 53% of Canadian homes have pets, broken out in the following way:
| British Columbia |
54% |
33% |
32% |
9% |
46% |
| Alberta |
56% |
32% |
31% |
13% |
44% |
| Sask/Man |
57% |
38% |
21% |
10% |
43% |
| Ontario |
55% |
32% |
28% |
11% |
45% |
| Quebec |
46% |
23% |
26% |
8% |
54% |
| Atlantic Provinces |
61% |
28% |
37% |
11% |
39% |
Various reports indicate that Canadians are estimated to spend nearly $4 billion on their pet this year from food and toys, kennels, grooming, training to veterinary services. Canadians spend more on their pets than they do on toys and candy combined. There is no region in Canada that hasn't experienced this increased level of demand for pet products and services.
The APPMA (American Pet Product Manufacturers Association Inc.) projects Americans to spend $38.4 billion, up 100% from ten years ago. This trend shows absolutely no indication of slowing down. In fact, the business and financial community believes the pet industry will grow at an average rate of between 6 and 8% annually. Actual spend in the United States in 2005 was $36.3 billion.
Of that $38.4 billion, $15.2 billion of that will be spend on pet food, 9.4 billion on veterinary services, $9.3 billion on supplies/OTC medicine, $2.7 billion on services like grooming, boarding, daycare and training and $1.8 billion on live animal purchases.
The bottom line is clear. The growth of the pet industry is not just a "trend". It is a lifestyle shift that has resulted in the creation of a healthy and vibrant industry catering to our beloved animals. We pamper them, we send them to spas, we buy them birthday and Christmas presents, we travel with them and we care about what we feed them. More and more families understand and value the relationships they have with their animal family members. From high end holistic and organic foods to uniquely educational toys, products and services for our companion animals now extend past the traditional utilitarian necessities of the past.
With pet spending at an all-time high and growing at a faster rate than many other industries, getting into the pet business makes sense for those with a passion for animal welfare and a strong desire to make a difference each day. As consumer's expectation's become more sophisticated, so do the products and services being offered. Pet Planet has the experience, the proven concept, the operating system, the core programs and the desire to partner with people who share the same passion and commitment.
What does Pet Planet offer?
- Pet Planet offers a unique and proven concept that works. Our business models are clean businesses that are straightforward to replicate and thrive under the dedication and commitment of strong owner-operators.
- Pet Planet's concept completely satisfies consumer demand for products and services. The pet industry is a fast-paced and growing industry that shows no signs of slowing down. Demographics are conducive to our products and services offerings.
- Pet Planet offers systems, infrastructure, training and knowledge that come from 10 years of learning and experience. Our systems are practical and our infrastructure allows you to focus on the success of your store. Our training programs are extensive and on-going to keep you up on nutrition and trends. A fully-developed operating system complete with hands-on training and manuals will provide you a unique competitive advantage from day one.
- Pet Planet business units are profitable. Stores that are operated effectively and efficiently are profitable units and provide an above-industry ROI, above-industry sales per square foot and strong net income.
- Pet Planet has established strong working relationships with distributors and manufacturers. By owning a Pet Planet Franchise you have immediate access to our volume discounts and purchasing power that preserves and keeps margins stable, contributes to your financial success and allows you to compete in the marketplace.
- Pet Planet offers a unique marketing proposition and therefore an operational advantage over competition. With our distinct concept, distinct operating system and a solid marketing strategy for owner-operators a Pet Planet Franchisee has all they need to "wow" customers and build loyalty.
- Pet Planet offers growth opportunities for business owners to expand beyond one location or, depending on the market and region, to expand into additional services.
- Pet Planet offers access to a well-known and strong reputation in the industry with customers, vendors, manufacturers and communities alike.
- Pet Planet is affordable. With our own construction and design team and experience in opening our corporate stores affordably, we can get stores open quickly and on-budget.
The very first Pet Planet retail store opened in November 1996 and was founded with a resolute commitment to animal health and welfare. During that time we have established a reputation for being the leader in the specialty pet industry through consistent application of a strict code of conduct and operating standards. With nearly ten years of experience behind us, our team is perfectly positioned and ready to support dedicated, hard-working Franchisees who share our same vision.
A Pet Planet Franchise provides an opportunity to partner with a seasoned team of people who share your commitment to uncompromising standards and ethics. As a Pet Planet Franchisee you will receive the very best in training, on-going support and proven programs to allow you the opportunity to "live your passion" each day and make a difference in the lives of your customers.
