Pet Planet is a company built on strong business ethics and moral beliefs. We are committed to the long term success and growth of our brand by employing strategic partnerships that includes both corporate employees and Franchisees alike. Our Franchisees are our strategic partners in not only leading the pet retail and services industry but also in influencing the way domestic animals are treated and cared for in our society. It is our mission to continuously exceed our customer's expectations through comprehensive education, outstanding service and innovation in pet nutrition, products, grooming, canine training, canine daycare, overnight resort and day spa services. We can only succeed at this with strong, committed and passionate partners representing our cause.
Franchise Recruitment
Pet Planet's commitment is to provide Franchisees unparalleled support and industry leverage to be successful. Our expectation is that Franchisees support, uphold and live the mission of the company and build the Pet Planet brand in a progressive, cooperative and respectful environment. We have determined that our Franchisee recruitment program is one of the most important things we do to build that brand. Awarding franchise licenses to candidates who believe in and promote the mission of the company is critical. Additionally so are Franchisees who comply strictly with the proven Pet Planet operating system. Our franchise recruitment programs focus on identifying top quality candidates with a passion for animals and animal welfare.
Once a suitable candidate has been identified, we believe that is the beginning of a potentially long lasting and mutually beneficial relationship. Pet Planet Franchisees are our partners - people who want to live their passion in a fun, progressive and rewarding environment. Pet Planet Franchisees develop market share and at the same time improve the lives of the families they serve everyday. A Pet Planet Franchisee is a powerful force in their community whose business is to create strong customer loyalty through education on nutrition and care.
Training Programs and Manuals
Pet Planet training programs and manuals are an essential part of Franchise success. Our training programs are designed to minimize employee turnover, increase Franchisee success and maintain the same standards across all business units of the company. Pet Planet has developed these manuals and operating system from ten (10) years of experience in the industry creating programs and a concept that is second to none. You will not find a more cohesive operating system than the one that Pet Planet provides.
Our training programs provide:
- A complete set of operating manuals that includes the following:
- Ethics
- Nutrition & Health
- Store Operations
- Human Resources
- Marketing, Sales and Customer Service
- Grooming
- Inventory Management
- Canine Training
- Training manuals and on-going training programs that keep Franchisees current and ahead of the trends
- A support system that teaches Franchisees how to apply the system on a daily basis and why compliance is so important to success
- A "life-line" to an experienced and helpful team of corporate managers who will assist Franchisees through some of the day-to-day challenges of leading their stores to success
Pet Planet's Key Philosophies of Franchising:
- Franchising is a strategic partnership focused on developing and keeping customers loyal to the brand
- A strong franchise system that understands the customer is the focus of our business will rapidly develop market share
- Pet Planet's operating system is there for the consumer - to provide what the consumer wants and needs from the brand
- Pet Planet solely owns the brand, the operating system and the market. Franchisees obtain the right to use the brand and the systems to develop a loyal customer following.
- A Franchisee enters into a licensing agreement to use the Pet Planet brand and operating system at a defined location
- A Franchisee cannot incorporate using Pet Planet's name
- A Franchisee does own the assets of the store
Pet Planet's guiding principle in franchising is to build the brand. A Pet Planet franchise provides independent store/facility owners a competitive advantage through buying power, core programs that are proven, a complete and cohesive operating system and on-going support to guide Franchisees through the challenging times in business. It is both the responsibility of the Franchisor and the Franchisee to uniformly build the value of the brand. Product quality, product selection, internal customer reward programs and community involvement are all important to building the value of the brand. Consistent application of operating standards, programs and ethical belief systems are critical to success in a Pet Planet franchise. The customer must perceive value in the brand as a whole, not in the individual business unit and as such it is imperative for both Franchisee and Franchisor to work towards attaining that. It is to the benefit of the Franchisee if the customer values the brand and not the individual store.
It is Pet Planet's responsibility to create and communicate a highly differentiated concept from competitors so consumers see and value the differences. To identify trends, leverage the value of the brand and to meet industry challenges in such a way to provide that competitive advantage to Franchisees is another important focus. The Franchisee is responsible for consistently implementing the operating system including maintaining the company's standards of customer service, education and ethical beliefs. Success will be based on a Franchisee's ability to thrive in an environment where they follow a pre-existing formula to build a unified brand.
