Pet Planet, winner of the 1999 "Emerging Enterprise of the Year", has entered the Franchise business. With 12 years of success in Alberta, the company that is known for its uncompromising commitment to ethical and responsible animal care, is now offering its unique concepts across Canada to those wanting to run their own business doing something that really matters.

Canadians are projected to spend $4 billion on their pets in 2007 from food and toys, boarding, grooming and training to veterinary and other special services. The growth of the pet industry is not just a trend. It is a demographic shift that has resulted in the creation of a healthy and vibrant industry catering to our beloved animals. From high quality, premium foods to uniquely educational toys, products and services for our companion animals now extend beyond the traditional utilitarian necessities of the past.

Pet Planet is positioned as being the most trustworthy and premier resource for quality, affordable products and services with an uncompromising commitment to the ethical treatment of animals.

Pet Planet franchising is a strategic partnership focused not only on influencing the way domestic animals are treated and cared for, but also on building a profitable business driven by ethics and integrity. Awarding franchises to candidates who believe in and promote the mission of the company is critical. A Pet Planet Franchisee is a powerful force in their community whose business is to create strong customer loyalty through education on nutrition and care.

A Pet Planet franchise provides independent store/facility owners a competitive advantage through buying power, core programs that are proven, a complete and cohesive operating system and on-going support to guide Franchisees through both the exciting and challenging times in business.

Employing a relationship marketing philosophy in all that they do, Pet Planet's value proposition is well-differentiated from competitors. Being a highly diversified company, there are a variety of business opportunities immediately available under the Franchise offering.

• Pet Planet Health Stores - traditional retail store with grooming
• Pet Planet Urban - smaller retail store with very focused product mix and an abundant offering of premier toys and treats at affordable prices
• Pet Planet Grooming & Day Spa - a unique opportunity for qualified groomers or those who want to become a groomer and open their own business
• Pet Planet Resort & Day Spa - full service facility dedicated to the luxurious vacation of our canine customers

For additional information on Pet Planet franchising, contact:

Pet Planet Ltd.
11550 40th Street SE
Calgary, AB T2Z 4V6

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